Self-Marketing Part 2 - Product

Let's go to the 4Ps, and let PRODUCT be the first P.

We all know that for any business to be in place, there must be a product or service. Bank sell their saving plans to you, MacDonald sell fast-food, Hair Saloon sell their hairstyling services, and maybe shampoos too. Universities sell their expertise to students.

All business have products or services.

For business to thrive, their products have to be unique, and is not easy to duplicate. This is very important. If your product is very easy to duplicate, easy to be copied, people can do the same, or even better than your product!

China is an expert in this field, and they can clone many things that seem so Complicated to us. iPhone & iClone. YouTube & YouKou. Paypal & AliPay...etc. and some of these clones are much better than the ones they copied from.

Hence, to allow ur business to survive in this competitve world, it has to be unique, or ur product have to compete on price and convenience, and will eventually went out of business.


Now, we look at the part on Self-Marketing .

The Product is Me=You=Ourselves!

We are the product.

This is about how we sell ourselves.

What is unique about us?

Everybody is created special & unique from others. However, time to time, we will slowly mould ourselves to look more like others.

This can be dangerous, but on the other hand, can be a good sign too, but that depends what kind of person we hang out with.

If we hang out with night clubbers who drink all night long, we will then follow, club and drink all night long.

If we hang out with scholars who study 24/7, we will become scholars sooner or later, studying 24/7.

If we hang out with sports person, we will become sporty, heathier, more active as time goes by.

If we hang out with goals achievers, positive and encouraging people, we will reach and achieve more of our goals.

So that's what I mean.

When you go for an interview, you(the product) are selling what you can provide for the company, and why the company will need your skills/expertise. If you are not unique, not valuable, the company will not see why you are urgently required by them, and they may 'keep looking' for other candidates first.

Hence, it's important to know our selling points!

Are you a good leader, are you a good influence around your friends, are you a good speaker, are you a really motivated person, are you an achiever, are you someone who talk the talk, walk the walk? ... etc

For Interviews, we are not only selling our certifications, our qualifications. Company may buy our high qualifications. First class honours. But what if there are 100 other first class honours? That's when the unique one will stand out!!

Talking to people, is part of selling ourselves too. Our GRC leaders, MPs, government officials are best at doing these. They are able to relate to people from all walks of life. They can communicate with little kids, students, working adults, professionals, CEOs, to retirees, aunties, grandmas...

What kind of person we want to be in front of others? Are we caring, helpful, responsible, trustworthy, or demanding, arragont, irritating to others?

Everybody have these positive and negative characteristics. But those who are able sell themselves well, are able to Present all the Positive ones to others, and at the same time, minimize all those negative characteristics.

Define our 'OWN' unique selling preposition today. Sell yourself well, and you can get whatever you want in life :D

Next up! The 2nd P = Place.