Thursday, December 24, 2009

Self-Marketing Part 3 - Place


Coming to the 2nd P. Place.

In business, when we mention place, we mean location, location, location.

In brick and mortar businesses, companies want their shops to be placed in front of huge crowds, the place where there is endless crowds of people.

In Singapore, we have Orchard Road.

In Taiwan, we have Xi Men Ting, 西门丁。

In Hong Kong, we have Causeway Bay, 铜锣湾。

Of course, the rental rates at these places are very expensive, since these are the popular places that draw huge number of crowds.

However, even though rental prices may be high, there are companies who are willing to pay them as it is part of their marketing plan.

You can hardly find a Louis Vuitton shop at a neighborhood market. You only find them in Big shopping plazas. Same goes with famous hotels, famous restaurants, famous hair saloons...etc


Self-marketing...

Place.

I will say, where do we find ourselves most of the time?

At home?

At shopping centers?

At clubs/bars?

At libraries?

At golf clubs?

Where we find ourselves, determine the people we will meet. It may sometimes determine our Price.

The famous saying goes, "Our Network, is our NetWorth".

What kind of person you wanna be, greatly depends on the people you spend time with :D

And that also means the places you go to, to find these people!

Next P=>Price!

Merry Christmas to all my friends, and all readers of my blog! Have a wonderful and enjoyable holiday season, and may all your Christmas wishes come true!!

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